Raven Ngo
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Samsung AFF 2018

Vietnam is passionate, ambitious, proud and crazily in love with their national football team. They want to be socially connected with their team, with their fellow fans. What is the opportunity for Samsung in this 2018 tournament?

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Samsung TV is positioned as the no.1 TV in the market with their top class design and quantum dot technology, giving people an immersive experience. The challenge for the brand in this most-anticipated AFF tournament is how to build the brand’s aspiration while amplifying its “Always no.1” campaign.

The idea:

We bring the whole nation together wherever they are, to

CHEER AS ONE

with Samsung using a simple but engaging & trending channel - Facebook AR filters.

Case study video:

 

We developed a set of different filters with different interaction including face recognition, hand tracking, etc featuring Mr.Park and Vietnam elements to let the fan freely expressing themselves when cheering for their favourite team.

Samsung LB FB AR filter case keynote.2019-07-05 16_05_17.gif
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Credits:

ECD: Paolo Garcia | Art Director: Raven Ngo, Linh Lee