In milk category, kids have the power. The brand the kid wants is the brand get bought.
With milk brands all trying to woo child-consumers with yet another collectible/toys, Dutch Lady realised that something more need to be done.
What can we do to connect to our consumers in an engaging way, at the same time, introduce the brand’s heritage of 140 years?
THE IDEA: DUTCH LADY FLYING FARM
Introducing Flying Farm, an Augmented Reality app that elevates on-pack collection to whole new level.
Check out the case study below
Dutch Lady Vietnam | The Flying Farm Case Study video
Every time they scan on a Dutch Lady milk pack, the child-consumers will be transported to the virtual world of Dutch Lady milk farm, where they meet the exciting boy Matt and his best friend - happy girl Bella.
Learn more about the app at Flying Farm official website
Credits:
Client: Dutch Lady Vietnam | CD: Paolo Garcia | Art Director/Designer: Raven