Dutch Lady latest product - Protein+ was launched in Nov 2017, targeted to urban consumers. The Product is expected to provide significantly Protein need of normal adult, thus helps to build strong bones & muscles.

However, Protein, like any other science subjects, is a very boring & dry topic to start conversation. How can we tell this story in an easier to digest way?

The solution:

We collaborated with a Vietnamese famous pop singer to create an edutainment content talking about Protein+ and its benefits for consumers.

INTRODUCING: PROTEIN MASHUP

Series of content teaching you about Protein-know-it-all

The story is widely spread only under different formats optimized for social platforms.

The campaign was adapted to Dutch Lady in other countries.

Credits:

ECD: Paolo Garcia | ACD/Writer: Trang Tran | Art Director: Raven Ngo