Brand concept:
Elevate’s concept is built on elements of nature - Water, Earth, Air, Fire. Everything is created with these 4 elements and through the process of each one of them.
Different approaches were explored in the process such as combining 4 elements, featuring their benefits, showing the kitchen's process, etc. The visualisation of 4 elements was kept in mind throughout the study.
The final concept:
Elevate creates and enhances food from earth to fire, to water and air, before reaching the customers.
The process is illustrated in the form of a traditional stamp to represent our statement and belief, while following the vertical arrangement of the elements and implying how Elevate upgrades the traditionals with technology.
“Elements” concept is translated to brand elements:
“Elements” translated to future restaurant’s interior concept:
