In 2017, the new Samsung Galaxy A became the first ever mid-range smartphone equipped with IP68 Water Resistance, a highly demanded feature only previously seen on high-end flagship phones.
The product will be available in Samsung Stores nation-wide but consumers can already own one for themselves before the launching day by joining Samsung Pre-Order’s promotion. Those who pre-order the product will be offered a Samsung Bluetooth Speaker “Bottle Design” for free.
We want to capture the attention of our target audience through a product centric film that demonstrate the hero features of the phone and the speakers in limbo setting. The film must catch consumers’ attention with its premium yet young and colourful vibe complimented by catchy music.
Credits:
CD: Paolo Garcia | Writer: Chieu Pham | Art Director: Raven Ngo