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McDonald's Hanoi Landmarks

How to let Hanoians know about the new launch of 1st McDonald's store?

 

Hanoians, always want to be part of any trends or global culture, yet they will enjoy it in very Hanoian way. That’s why, there are special things you can only find in Hanoi and they are the symbols of their culture. Hanoi landmarks are one of them. 

And McDonald's wants to be one of the symbols, as a way to connect with Hanoi culture and part of Hanoian’s pride. In anticipation for the first McDonald’s restaurant in Hanoi, Vietnam, we honored the city’s most iconic landmarks with the McDonald’s iconic menu - Mc Fries. 

 
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Credits 

-Client: McDonald's Vietnam

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Agency: LeoBurnett Vietnam

Creative Director: Paolo Garcia  | Sr Art Director: Raven Ngo | Art Director / Designer: Linh Lee | Account Manager: Joyce Chan | Account / Project Manager: Yen Le | Social Manager: Loan Le 

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-PRODUCTION

Food stylist: Thuận Võ | Assistant: Hoàng Luân | Food Photographer: Đỗ Sỹ